Visit a land-based abalone farm producing premium Australian tiger abalone for local and export markets. A unique experience!

A Port Fairy aquaculture operation founded by abalone divers in 1996, Southern Ocean Mariculture was one of Australia’s first abalone farms. The farm is known for its Ocean Road Abalone brand, celebrating 10 years in 2024.

SOM’s team of dedicated aquaculturists (many from nearby Deakin University’s Marine Science program) produces 120+ tonnes of premium tiger abalone annually, in a range of sizes, sold live or processed locally into ready-to-eat canned and vacuum-packed abalone.

Find Ocean Road Abalone at seafood markets, specialty grocers, restaurants and of course in home kitchens around Australia. The farm also exports to major abalone markets and has an online store.

- 10% discount on abalone products for ticketholders
- Please allow 90 minutes for the tour including tasting
- More detailed information will be emailed at least three day prior to tour
- We advise booking early to avoid disappointment; catered tasting may not be available for places booked within 72 hours of tour date.

Ticket prices: $55 per adult including tasting $45 per adult without tasting Children 16 and under may attend at no cost or with a $10 ticket to include a tasting.

To book, choose the tour date from the drop down calendar above, and the number and type of tickets required. Use the large buttons that appear to add tickets to cart.

Bookings can also be made by visiting or phoning Port Fairy and Region Visitor Information Centre (03 5568 2682).

Visit our online store at or find us on socials @OceanRoadAbalone.

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